Gajo next to the best-known URL shorteners, with the plan you'd need for each feature. Where another service does more, we say so.
| Gajo | Bitly | Rebrandly | Dub | Short.io | |
|---|---|---|---|---|---|
| Paid plans | From $4.99/mo | From $10/mo | From $16/mo | From $30/mo | From $5/mo |
| Free plan | 50 links/mo | 5 links/mo | 10 links/mo | 25 links/mo | 1,000 links |
| Custom domain | No | From $35/mo | 1 on Free | 3 on Free | 5 on Free |
| App deep links | Pro, $9.99/mo | $300/mo | Growth, $179/mo | Pro, $30/mo | Team, $48/mo |
| iOS/Android routing | Pro, $9.99/mo | Some paid plans | From $39/mo | Pro, $30/mo | Every plan |
| A/B split links | Pro, $9.99/mo | Not offered | Not listed | Business, $90/mo | Every plan |
| MCP server for AI assistants | Yes | Yes | Yes | Yes | Yes |
Prices are in US dollars per month, from each company's own website as of October 14, 2026. Plans change often; each comparison links its sources.
Bitly is the household name, with branded domains, integrations, and enterprise features. Gajo is a cheaper option when you need app deep links, device routing, or A/B splits.
ComparisonRebrandly is built around branded domains, with compliance credentials and many integrations. Gajo costs far less when you need app deep links, device routing, or A/B splits.
ComparisonDub is open source and built for marketing attribution, with conversion tracking and an affiliate program. Gajo puts deep links, device routing, and A/B splits in one $9.99 plan.
ComparisonShort.io's free plan does more than Gajo's, with custom domains, A/B tests, and iOS/Android targeting. Gajo is cheaper when you need app deep links with an app store fallback.
50 links a month with QR codes, click analytics, and the API. No credit card.
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