Short.io's free plan does more than Gajo's, with custom domains, A/B tests, and iOS/Android targeting. Gajo is cheaper when you need app deep links with an app store fallback.
| Gajo | Short.io | |
|---|---|---|
| Paid plans | Basic $4.99/mo, Pro $9.99/mo | Hobby $5/mo, Pro $18/mo, Team $48/mo (about 17% less billed yearly) |
| Free plan | 50 links a month, kept up to 60 days (120 on Basic, unlimited on Pro) | 1,000 branded links in total and 50,000 tracked clicks a month, per Short.io's pricing page |
| Custom domain | Not offered: every link uses gajo.io | 5 on Free, 7 on Hobby, 10 on Pro, 50 on Team; free s.gy subdomains too |
| API | Every plan, including Free (10 requests a minute on Free) | Every plan, 50 requests a second; links made by API or bulk are capped (1,000 on Free) |
| App deep links | Pro ($9.99/mo): opens your app's URL scheme, falling back to the App Store, Google Play, or your site | Team ($48/mo) and up; when the app isn't installed, the web page opens |
| iOS/Android routing | Pro ($9.99/mo): iOS, Android, mobile, tablet, and desktop destinations | Every plan, including Free; country targeting from Hobby |
| A/B split links | Pro ($9.99/mo): any split adding up to 100%, with clicks per variant | Every plan, up to 10 variations per link |
| Click history | Totals and 7 days on Free, 90 days on Basic, unlimited on Pro | 26 months of aggregated stats and 1 year of click-level data, on every plan |
| QR codes | A QR code for every link, on every plan | Every plan, with colors and a logo |
| MCP server for AI assistants | Yes: hosted server at gajo.io/mcp, using your API key (free accounts include one) | Yes: hosted server using an API key; creates links and reads stats, but can't edit or delete |
Prices are in US dollars per month. Short.io's details come from its own website as of October 14, 2026. Plans change often, so check its pricing page before you decide.
Bitly is the household name, with branded domains, integrations, and enterprise features. Gajo is a cheaper option when you need app deep links, device routing, or A/B splits.
ComparisonRebrandly is built around branded domains, with compliance credentials and many integrations. Gajo costs far less when you need app deep links, device routing, or A/B splits.
ComparisonDub is open source and built for marketing attribution, with conversion tracking and an affiliate program. Gajo puts deep links, device routing, and A/B splits in one $9.99 plan.
50 links a month with QR codes, click analytics, and the API. No credit card.
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