Rebrandly is built around branded domains, with compliance credentials and many integrations. Gajo costs far less when you need app deep links, device routing, or A/B splits.
| Gajo | Rebrandly | |
|---|---|---|
| Paid plans | Basic $4.99/mo, Pro $9.99/mo | Essentials $16/mo ($11 yearly), Professional $39/mo ($32 yearly), Growth $179/mo ($149 yearly) |
| Free plan | 50 links a month, kept up to 60 days (120 on Basic, unlimited on Pro) | 10 links and 10 watermarked QR codes a month; destinations can't be edited |
| Custom domain | Not offered: every link uses gajo.io | 1 on Free (a .bio domain), 2 on Essentials, 3 on Professional, 10 on Growth |
| API | Every plan, including Free (10 requests a minute on Free) | Every plan: 100 calls a minute on Free per the pricing page (the developer docs say 10 a second on all plans) |
| App deep links | Pro ($9.99/mo): opens your app's URL scheme, falling back to the App Store, Google Play, or your site | Growth ($179/mo, $149 yearly) and Enterprise, falling back to the App Store, Google Play, or a web page |
| iOS/Android routing | Pro ($9.99/mo): iOS, Android, mobile, tablet, and desktop destinations | Professional ($39/mo) and up: rules by device, OS, country, language, browser, or time |
| A/B split links | Pro ($9.99/mo): any split adding up to 100%, with clicks per variant | Not on the pricing page; the API has weighted "rotator rules" but doesn't say which plans include them |
| Click history | Totals and 7 days on Free, 90 days on Basic, unlimited on Pro | Clicks are unlimited, but detailed click data is capped (100 a month on Free, 10,000 on Essentials); history length isn't published |
| QR codes | A QR code for every link, on every plan | 10 a month on Free (watermarked), 250 on Essentials, 1,500 on Professional |
| MCP server for AI assistants | Yes: hosted server at gajo.io/mcp, using your API key (free accounts include one) | Yes: hosted server, signing in with OAuth or an API key; can create, update, and delete links |
Prices are in US dollars per month. Rebrandly's details come from its own website as of October 14, 2026. Plans change often, so check its pricing page before you decide.
Bitly is the household name, with branded domains, integrations, and enterprise features. Gajo is a cheaper option when you need app deep links, device routing, or A/B splits.
ComparisonDub is open source and built for marketing attribution, with conversion tracking and an affiliate program. Gajo puts deep links, device routing, and A/B splits in one $9.99 plan.
ComparisonShort.io's free plan does more than Gajo's, with custom domains, A/B tests, and iOS/Android targeting. Gajo is cheaper when you need app deep links with an app store fallback.
50 links a month with QR codes, click analytics, and the API. No credit card.
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