Bitly is the household name, with branded domains, integrations, and enterprise features. Gajo is a cheaper option when you need app deep links, device routing, or A/B splits.
| Gajo | Bitly | |
|---|---|---|
| Paid plans | Basic $4.99/mo, Pro $9.99/mo | Core $10/mo (billed yearly), Growth $35/mo ($29 yearly), Premium $300/mo ($199 yearly) |
| Free plan | 50 links a month, kept up to 60 days (120 on Basic, unlimited on Pro) | 5 links and 2 QR codes a month; links can't be edited, and visitors see a preview page with an ad |
| Custom domain | Not offered: every link uses gajo.io | One, from Growth ($35/mo); more than one on Enterprise |
| API | Every plan, including Free (10 requests a minute on Free) | Every plan, by monthly quota: 1,000 requests on Free, 5,000 on Core, 25,000 on Growth |
| App deep links | Pro ($9.99/mo): opens your app's URL scheme, falling back to the App Store, Google Play, or your site | Premium ($300/mo) and Enterprise, using Universal Links and App Links, with an app store fallback |
| iOS/Android routing | Pro ($9.99/mo): iOS, Android, mobile, tablet, and desktop destinations | Dynamic routing by device, platform, or country (launched July 2026), on "some paid plans"; Bitly doesn't say which |
| A/B split links | Pro ($9.99/mo): any split adding up to 100%, with clicks per variant | No traffic-splitting feature; Bitly's help center suggests separate links per variant |
| Click history | Totals and 7 days on Free, 90 days on Basic, unlimited on Pro | None listed on Free; 30 days on Core, 120 on Growth, 1 year on Premium |
| QR codes | A QR code for every link, on every plan | 2 a month on Free, 5 on Core, 10 on Growth, 200 on Premium |
| MCP server for AI assistants | Yes: hosted server at gajo.io/mcp, using your API key (free accounts include one) | Yes: official hosted server, signing in with OAuth or an API token |
Prices are in US dollars per month. Bitly's details come from its own website as of October 14, 2026. Plans change often, so check its pricing page before you decide.
Rebrandly is built around branded domains, with compliance credentials and many integrations. Gajo costs far less when you need app deep links, device routing, or A/B splits.
ComparisonDub is open source and built for marketing attribution, with conversion tracking and an affiliate program. Gajo puts deep links, device routing, and A/B splits in one $9.99 plan.
ComparisonShort.io's free plan does more than Gajo's, with custom domains, A/B tests, and iOS/Android targeting. Gajo is cheaper when you need app deep links with an app store fallback.
50 links a month with QR codes, click analytics, and the API. No credit card.
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