Dub is open source and built for marketing attribution, with conversion tracking and an affiliate program. Gajo puts deep links, device routing, and A/B splits in one $9.99 plan.
| Gajo | Dub | |
|---|---|---|
| Paid plans | Basic $4.99/mo, Pro $9.99/mo | Pro $30/mo ($27 yearly), Business $90/mo ($81 yearly), Advanced $300/mo |
| Free plan | 50 links a month, kept up to 60 days (120 on Basic, unlimited on Pro) | 25 new links and 1,000 tracked clicks a month |
| Custom domain | Not offered: every link uses gajo.io | 3 on Free, 10 on Pro, 100 on Business |
| API | Every plan, including Free (10 requests a minute on Free) | Every plan: 60 requests a minute on Free (no analytics API), 600 on Pro |
| App deep links | Pro ($9.99/mo): opens your app's URL scheme, falling back to the App Store, Google Play, or your site | Pro ($30/mo) and up, on your own domain, falling back to the App Store or Google Play |
| iOS/Android routing | Pro ($9.99/mo): iOS, Android, mobile, tablet, and desktop destinations | Pro ($30/mo) and up, plus country targeting |
| A/B split links | Pro ($9.99/mo): any split adding up to 100%, with clicks per variant | Business ($90/mo) and up: up to 5 URLs, picking a winner by conversions |
| Click history | Totals and 7 days on Free, 90 days on Basic, unlimited on Pro | 30 days on Free, 1 year on Pro, 3 years on Business |
| QR codes | A QR code for every link, on every plan | Every plan; your own logo from Pro |
| MCP server for AI assistants | Yes: hosted server at gajo.io/mcp, using your API key (free accounts include one) | Yes: official hosted servers, signing in with OAuth |
Prices are in US dollars per month. Dub's details come from its own website as of October 14, 2026. Plans change often, so check its pricing page before you decide.
Bitly is the household name, with branded domains, integrations, and enterprise features. Gajo is a cheaper option when you need app deep links, device routing, or A/B splits.
ComparisonRebrandly is built around branded domains, with compliance credentials and many integrations. Gajo costs far less when you need app deep links, device routing, or A/B splits.
ComparisonShort.io's free plan does more than Gajo's, with custom domains, A/B tests, and iOS/Android targeting. Gajo is cheaper when you need app deep links with an app store fallback.
50 links a month with QR codes, click analytics, and the API. No credit card.
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